I have several brands to keep track of: Judy Goss Inc., What Women Want TalkRadio, Over 40 Females…but I manage to keep them consistent across the board. They are all about my main vision of celebrating women’s stories and educating and learning with each other for mutual elevation and empowerment.
What are YOU about?
What do you say when someone asks “What do you do?”
My answer depends on where I am at the time and who I am speaking to…since I have three parts to my business I tailor my conversation to my audience. If you have one brand then you don’t have to do that, but you do have to make it concise and powerful.
It is the essence of who YOU are that you should be thinking about behind your personal brand. First you need to define how you want to serve the public and make sure you incorporate that into your promotion. Be honest and consistent. People can feel whether you are authentic or not, and it needs to shine through when you are marketing yourself or your business. I do realize that sometimes you have to do certain things you may not love to pay the bills at first (I’ve been there many times!), but if you work at those things the same time you are working towards your end goal (the brass ring of success as YOU define it – not your friends or family), then you will get there.
Here are some examples:
- If you are a life coach, what is your specialty? What is your personal life experience that makes you authentic?
- If photography is your thing, are you blogging or posting on social media tips to take photos in the best light? Positioning yourself as an expert in your field is important.
- Or maybe you are a finance expert – are you sending newsletters to your clients about the financial landscape of the stock market?
- If you sell products, what industry are you in? I have a friend who is a jewelry designer who is offering jewelry-making classes for extra income and at the same time that supports her platform as an expert gemologist.
All these bullets above are suggestions on how to support your “brand.” There is a consistency that is needed throughout when branding yourself, so make sure that every post, video and blog is related to who you are.
Next stop? What to do when marketing yourself!
Click here for our show on “Are You Tripping Over Your Marketing Shoelaces?” with the author of “The Accidental Marketer” Mary Abbazia.